“HERE'S A MARKETING TIP: Stop sending press releases touting LEED-rated buildings. I'm not alone in saying this. ... Our point—if I may speak for the group—wasn't that a LEED rating has lost its inherent value, but that it's become relatively commonplace. That's a good thing. It's a sign that more architects are designing green and more of their clients are paying for the privilege. ...”
Read more by Editor in Chief Ned Cramer in Dialogue.

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